I felt particularly compelled to post this on MISS after the Krudmart vs MISS fiasco that is one of our most popular posts on the newly-updated site. The thing that I love about MISS is that they don't concern themselves with the negativity of others, but they also aren't afraid to call you out, if necessary.
Admittedly, I posted a comment that was much more vitriolic than the one that ended up on the site (I went back and deleted it myself), but because I've learned from my past internet battles and the futility of it all (addressing people in person or telephone is always better etiquette), I've learned that ignoring ignorant people is much better than wasting your precious time and energy.
What irked me the most is when people make comments that are blatantly ignorant towards a person's sex or race (ahem, Asher) and tell you that they were "only joking" or that you should "lighten up" because they're "really nice people" and "they're not like that". But when speaking on such a public forum, like the internet, the fact that it brings people together should make people more sensitive and respectful of how they address entire segments of the population, especially if you are relying on customers to buy your product (and because you're a decent fucking human being).
So if you think that being cleverly racist and wittingly misogynistic is gonna gain you hits for shock value, you're probably right. It never "pays" to be a nice person, except if you believe in karma. But my Grandma always said that every time you step out of the house, you are a representative of our family, and the morals you were raised with, then I would rather be known as a whistle-blower and boat-rocker, than someone who is insensitive of basic human rights.