MISSBEHAVE Mag gets an Internet
Spanking
While ingesting my daily dose of
Jezebel today, I stumbled upon a post about Missbehave Magazine, a kitschy lady mag that launched within the past year as a sisterly spin-off of Mass Appeal. Now before I repeat what was posted or even contribute my own opinion, let me address that I write for Mass Appeal on occasion and have met some of the sistas that hold Missbehave down: Mary HK Choi, and Samantha Moeller, during my summer stay in NY working at Rolling Stone in Manhattan. Let me also add that I am hands down, abso-fucking-lutely a huge Jezebel follower and reader, and believe that the dialogue and critique between them - although harsh at times - was necessary.
Here are the two posts for those missing out:
Partying with the Ill Girls of Missbehave MagazineA Love Letter to Missbehave Magazine Some of the most controversial topics were Missbehave's claim to "not be feminists", which pissed quite a few Jezzies off, the inclusive and superfluous slang of the mag, and whether or not those two woman-centered venues of media could coexist in a game dominated by hipster versions of the opposite gender.
Here's my take:
First of all, props to Missbehave. I have heard of it since the conception of the mag through my editor Maclean Jackson over at Mass Appeal, and commend its attempt to balance the lopsided arena of hipsterdom that reigns supreme in all NY-based mags of urban subculture. The women that run it, from what I've experienced and read first-hand, are savvy, educated, and not dorky nerds waiting to execute their social retribution. To create anything that is woman-run and continue on without much support or avid solicitation of male-approval is to be applauded. That being said...
I also do agree with the Jezzies on certain points: the garish and oft-ostentatious language that can be exclusive to people that
don't hang out at The Bench in the LES, go to Oxy Cottontail parties, or reside in NY post-grad and find it "totally rad". The awesome thing about Jezebel lies within its own internet democracy; women of all races, classes, and cultural niches have their opportunity to chime in about what they think and check each other in a non-catty way. I don't agree with some of the fucked up things they said about the ladies of Missbehave, but I do think that an equally powerful gathering of women challenging another is great, especially when sometimes the
cliquey-ness of the MB gaggle is blatantly apparent (MA, Vapors, XXL, Vibe, much?)
Also, the first-person narratives of MB, while cute and quirky at times, can get a little self-centered and take away from the need of more CONTENT. In J-School, first person was hugely frowned upon, and I was disappointed at the rampant use of it in MB, as well as all other new-school magazines that don't follow classic journalistic protocol (such as "Who that fuck are you, to talk in first person?! Get to the damn story!") But along with advertising and editorial becoming frequent bedfellows, publications these days are losing their integrity faster than Britney is losing custody of the kiddos.
As far as the whole "we're not feminists" argument, I can see the perspective of both sides. Feminism, or the label that entails it, was stigmatized in the 70s by man-hating, bra-burning bourgeoise women that ruined it for many future lady rebels who were for women's lib, but not acting independent of the opposite gender. But on behalf of Jezebel, disowning the label altogether, and all the work that continues under that umbrella term, is a huge disservice to the audience that MB is relying on for support and circulation.
To MB, don't take the Jezebel criticisms too harshly, but do listen to their points. And to Jezebel, bringing up Samantha's husband and Mary's suspiciously-privileged background was entertaining, but still jacked up, and some of MB's shit
really is intelligent and funny. DILF-Hunter, anyone?